11 Spirits of 11 Luxury Brands

What kind of goods can become luxury goods? In recent years, China has become one of the world’s largest luxury goods markets. In the eyes of many people, luxury goods have become a symbol of extravagance, waste, and nouveau riche. But when you know the brand spirit behind these brands, you may redefine luxury goods. And it is precisely because of their unique brand spirit that these luxury goods can last for a long time.

1. Hermes

Ingenuity

“Leather products create a tradition of sport and elegance.” Hermès uses its logo to commemorate the history of its success through horse harnesses. It is loyal to traditional craftsmanship, respects the spirit of craftsmanship, and reminds people with practical actions that only by respecting the past and continuing the classics can it avoid extinction.

2. Chanel

Less is More

“The elegance of clothing lies in the freedom of movement.” In order to enable ladies to maintain their unique feminine charm while driving, the world-famous “little black dress” was born. Less is More, classic design does not need to rely on fancy decorations to embellish too much. Fashion is fleeting, but minimalist style will last forever. This is the Chanel spirit that Ms. Chanel wants to tell people.

3. Louis Vuitton

Life itself is a journey

“Back to a time when travel is the destination, the process is more important than the destination. There is no destination, because travel never ends. The place you haven’t reached is the most beloved. There is no need to ask about the destination. Never believe in boundaries, but dare to break through them. Traveling means you are still alive.” How many people are overwhelmed by trivial matters in their daily work? Louis Vuitton said: “Pack your bags and get ready to go, because you are still alive!” Busy people, don’t forget the original appearance of life.

4. Christian Dior

Elegance is not as simple as wearing fashion

“Perfume is a door to a whole new world…Perfume is an indispensable complement to a woman’s personality. Only it can embellish my clothes and make them more perfect. Together with fashion, it makes women charming.” Mr. Christian Dior wants to convey to every woman: Elegance is not just about wearing gorgeous clothes, but also about paying attention to the details.

5. Ferragamo

Restore the item to its original function

“Everyone should have a pair of good shoes, because these good shoes can take you to the most beautiful places.” In today’s world of “over-design”, Ferragamo continues to use practical actions to demonstrate the importance of comfort for a pair of shoes, and reminds everyone that while pursuing beauty, we should not forget the original function of objects.

6. Versace

Release your true self

“I like to dress myself. If you don’t have a strong sense of self, forget it.” Versace’s fashion has a distinct personal style, exaggerated, sexy, and reveals the freehand expression of dreams. Its brand logo, the snake demon “Medusa”, represents fatal attraction, which is also the brand spirit that Mr. Versace wants to convey: Only by being true to yourself can you be the most beautiful.

7. Prada

Women should be self-reliant

“I will never lose myself in the gentle and charming way.” As a feminist fighter, Ms. Miuccia Prada built a kingdom on her own. Her feminist ideas are also reflected in her fashion designs: she will not use the Italian Sicilian countryside and seaside romance to embellish herself, and she will not let lace and chiffon crawl into women’s wardrobes. Ms. Prada uses clothes to tell every girl: women should be self-reliant.

8. Burberry

The inheritance of British culture

“Haute couture is returning to a luxurious and magnificent style, and the younger generation is finding a model of true tradition from Burberry.” Plaid is to Britain what the flag emblem is to Italy. In today’s world of innovation, Burberry continues its tradition and successfully infiltrates its plaid pattern into various fields from clothing, accessories to home furnishings, reflecting Burberry’s history and quality, and even symbolizing the British nation and culture.

9. Cartier

Love Actually

“I love her only because she is independent and has a complex personality that is hard to understand.” The Duke of Windsor, who loved his country more than his beauty, took the initiative to give up the throne that was already under his feet, aiming not to abandon his beloved woman until his death. Cartier used the shining light of jewelry to witness this legendary couple, and also symbolized the promise of true love that comes first and lasts until death.

10. Bvlgari

Integration of the Self and the Object

“It is foolish for a person to rely on past glories. If he wants to succeed, he must combine the past, present and future. This is the challenge, and there is more than one horizon.” Bulgari focuses on the integration of jewelry and personal clothing taste and style, so Bulgari is not satisfied with the present, insists on innovation, and walks at the forefront of fashion. This is also the reason why Bulgari has lasted for a long time.

11. Tiffany & Co.

Minimalism

“A thing of beauty is a joy forever.” Tiffany’s designs are characterized by constant pursuit of perfection. It can freely draw inspiration from all things in nature and leave aside cumbersomeness and affectation, only seeking simplicity and clarity. It satisfies the fantasies and desires of all women in the world with its sensual beauty and soft and delicate sensuality.

After reading this, do you still think luxury goods are just expensive?